Coaches can read, too

Establishing a territory:

Branick starts by explaining the importance of being a coach, whether it be for little league or the pros.  He then goes into talking about some important characteristics and traits that successful coaches must posse.  Branick also discusses the different literacies needed to be a successful coach, such as, reading the players, organizing plays, making and pursuing goals, and having a competitive edge.

Establishing a niche:

            He notes that it is quite easy for us to think about the work that the players put in to prepare for games and practices, but the work that the coaches put in is often overlooked. There are many factors that a coach must have in order to be successful.  These are things that people can’t really see.

Occupying the niche:

            This involves being able to put all the information you have about your players and your opponent to good use in developing a game strategy.  The coach has to not only have the knowledge of his players and their opponent, but he has to be able to make the right call when certain situations arise.  Because the coaches ability to take the knowledge he has of the game, his players and their strengths and weaknesses, the opponent, the opponents coach and the plays they run, etc. is crucial in winning.